Top 10 Mobile App Development Trends For 2024
Muhammad Ayub
January 5, 2024
App DevelopmentAccording to mobile app development statistics, users spend 4 hours and 39 minutes on mobile apps every day. It’s not just the time users spend on the mobile apps but also the revenue businesses generate from these apps. Data shows that revenue from mobile apps will reach $522.727 million in 2024. The global mobile app market will be worth a whopping $407.31 billion by 2026. So, to be updated about mobile app development trends is a essential for mobile app fans.
All these statistics point towards the exponential growth in the mobile app development industry in 2024. Want a piece of the pie? Are you interested in learning about the future of mobile app development? You should be aware of mobile app trends 2024 so you can capitalize on the opportunities that come your way.
That is exactly what this article will cover. In this article, you will learn about ten latest mobile app development trends that are set to dominate the app development industry in 2024.
10 Latest Mobile App Development Trends For 2024
Here are ten latest mobile app development trends to keep an eye on the future of mobile apps, let’s take a look at them.
1- User Experience Powered By Artificial Intelligence
2024 will be the year when we will see artificial intelligence take over mobile apps. The user experience will be powered by artificial intelligence technology. We will step into the era of hyper personalization where every user will get a unique mobile app development experience according to their preferences and interests.
This will drastically improve the user experience and user engagement on mobile apps. Mobile apps that lack artificial intelligence capabilities will slowly but surely become obsolete as they could not deliver the hyper personalized experience users demand from mobile apps these days. Yes, there will be security and privacy challenges around artificial intelligence integration in mobile apps but it will be ironed out with the passage of time.
2- Blockchain Technology Integration
Another new technology for mobile app development is blockchain. Financial applications such as banking apps can benefit from this technology integration. Blockchain technology will enable businesses in maintaining a transparent and tamper-resistant record of financial transactions and beef up the security of financial transactions. This will minimize the risk of frauds linked to financial transactions taking place through digital channels such as mobile apps.
3- Augmented Reality and Virtual Reality
With user attention at an all time low, businesses will experiment with new technologies to keep the user glued to their mobile apps. As the demand for immersive experiences grows, we could see augmented reality and virtual reality make their presence felt on mobile devices. With mobile devices capable of handling these experiences enter the market, more and more businesses will integrate augmented reality and virtual reality technologies.
We are already seeing shades of it from real estate agents who are using the technology to provide virtual tours. Many e-commerce brands are also using the technology to help buyers try the products before buying it. As the use of these technologies spread far and wide, expect new trending apps to emerge in 2024.
4- 5G Connectivity
The fundamental networking standard that will power augmented reality and virtual reality adoption will be 5G. It will open up doors for new use cases which were previously not possible. For instance, it can transform the video streaming experience by removing buffering from the equation.
You can stream video without any delay or lag. The low latency and blazing fast speeds can improve video conferencing and allows users to download large files in seconds. It can also power self-driving cars and find new applications in industrial IoT. 5G is already operational in many countries and more countries will roll out 5G in 2024.
5- Mobile Commerce
According to mobile commerce statistics, mobile e-commerce sales reached a whopping $2.2 trillion in 2023. This accounts for 60% of all e-commerce sales globally. This number is expected to reach $3.4 trillion by 2027 which would push the share of mobile commerce to 62%.
With more and more people using their phones to shop for products online, businesses are also doubling down on mobile commerce. Expect this trend to continue in 2024 and beyond. Most apps will come preloaded with mobile commerce features and will allow users to make purchases directly from the app without having to go anywhere else in 2024.
6- Conversational User Interface
The growing popularity of chatbots have given rise to conversational user interfaces. Every new trending app in 2024 will have a conversational user interface that lets you talk to the app and get instant answers to your questions without having to wait for hours and days to get a response.
Businesses can use this technology to minimize operational costs and deliver a more seamless customer experience at the same time. Conversational user interface will minimize friction and offer highly personalized recommendations to users according to their preferences. It can also help e-commerce businesses in reducing their shopping cart abandonment rate.
7- On-Demand Apps
Application developers will look to eliminate the need for device hardware to run apps with on demand apps. This means that users don’t have to download the app from the app store and install it to their mobile devices to use the app. They can use the app without downloading anything to their device. As these apps are hosted on the cloud, they run equally on older and less powerful mobile devices.
This also makes user onboarding much easier for businesses by removing the extra steps involved in it. Users can go to the app store and start using the apps right away, no need to download, install and sign up. This will completely change the way users use mobile apps. If the users like the app, they can download the app to their device as well.
8- Emergence of Super Apps
One of the latest mobile app development trends that is dominating the industry currently is the emergency of super apps. From communication apps to ride hailing ones, everyone is trying to convert their apps from standalone ones to super apps.
Some of the notable examples of Super Apps are
- Careem
- AliPay
- PayTM
- Yandex Go
Expert more players to jump into super apps space..2024 will be the year when this category will heat up and more players jump into this particular application type.
9- Progressive Web Applications
Progressive web applications have been around for quite some time now but 2024 will be the year where it really takes off. Exceptional performance with low development cost and offline functionality of these progressive web applications makes it stand out from other types of apps.
Combine that with efficient security, higher conversion and user engagement rate and you can easily see why progressive web apps are on the agenda for most businesses. It can even reduce your customer acquisition cost by simplifying the onboarding experience for new users. A mobile app development company will better guide you on how to build a progressive app for your business and gain a competitive edge in the digital world.
10- Micro Interaction For Personalization
User behavior and preferences has evolved tremendously over the last decade. They are more educated than ever before and won’t convert in the first interaction with your brands. Research shows that a user converts into a customer after seven interactions with your brand. That is where micro interaction and personalization can come in handy.
Instead of pushing for conversion, businesses are now focusing on improving the micro interaction users have at every stage of the buyer’s journey. Focus on getting micro commitments from the users such as persuading them to share their email address instead of making a purchase right away.
They are more likely to make smaller commitments than making larger ones especially when they are new to your brand. By knowing the customer better and providing them with personalized product recommendations and offers, you can increase your chances to convert a user.
Which mobile app development trend will create the biggest impact in 2024? Share your feedback with us in the comments section below.
